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Sports facilities with grass to care for will need the
new software being devised by Greenfactory Productions
Ltd, the first fledgling company to take up residence
in the newly-designated technology business incubator
at Sheffield Science Park.
With a SMART award already under their belts to develop
their leading-edge grass technology idea, computer scientist
Dr Derek Marriott and turf specialist John Coleman have
put their heads together to design a grass care program
for greenkeepers.
After four months "hot desking" in the SCEPTRE
center at the Science Park, GreenFactory Productions
has now moved into its first office in the Cooper Building
and is now on course to market its innovation.
"It is not just collating data, it will help greenkeepers
to carry out the day-to day management of their grass,"
said Dr Marriott. "It will cut out the mistakes
made by miscalculation of the amounts of chemicals needed
to keep the grass in peak condition. With premier football
pitches costing around £500,000, and golf courses
costing millions, few greenkeepers can afford to guess
at what is needed to keep the turf in peak condition
around the year. Getting their maths wrong on how much
chemicals to use on the grass can prove very expensive
for their club."
The software package, currently on test, will be available
to football, rugby, tennis, cricket, hockey and golf
clubs and local authority parks departments. It is already
creating interest from sports clubs abroad.
GreenFactory has appointed a distributor and with around
60 % of greenkeepers using a computer in their office
and 96% of them with home access, introducing them to
the software on CDRom should not prove difficult.
Further development of the program will see it linked
to the greenkeepers purchase of appropriate materials
and a website is planned so that future upgrades of
the software can be purchased on-line.
John Coleman nods resignedly when faced with the public¹s
perception of a greenkeeper - a man riding a motor mower
- and points out how complex green care is.
"Our program will eliminate the risks greenkeepers
take in calculating how much weed killer, fertilizer,
or pest control chemicals are needed. It is a very precise
science in a multi-million pound business."
Acting Chief Executive of the Science Park Peter Wood
commented, "The Science Park¹s new change
of direction into an incubator for new high technology
businesses is the perfect environment for Greenfactory
Productions.
"As Venturesphere clients they are also being
mentored through the start-up process and will receive
help and advice along the way to see that the business
grows. Their¹s is a unique product and it¹s
good to know that such ideas are emanating from Sheffield
companies."
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Award Winner for Innovation
UK Government, Department of Trade and Industry |
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